The Objective Blog

Keep up with what we're thinking, reading, and doing.

Mobile Web Continues Expansion

January 30th, 2008 - by Brett Derricott - Salt Lake City, Utah

YouTube, the popular video sharing site, just announced a mobile version of the site. is geared toward 3G phones capable of streaming video so it looks like that rules out my Blackberry (according to the R/WW site) but the fact that YouTube has gone mobile is another indication of the trend toward mobile computing.

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Agency Fusion Floats to the Top (Literally)

January 28th, 2008 - by Objective - Salt Lake City, Utah

Recognizing five years of successful business is a great feeling. Indoor skydiving is, naturally, a close second. What better way to celebrate than by merging the two?

Agency Fusion did just that this January. To mark the fifth anniversary of the company, CEO Brett Derricott took the crew to iFly for an eventful indoor-skydiving session. Everyone enjoyed their time in the tunnel, which involved flying, flailing, and mouth clenching in an effort to keep spit from escaping. Which was hard to do because let’s be honest; how do you not smile in one of those things? Interview

January 25th, 2008 - by Brett Derricott - Salt Lake City, Utah

I recently had an opportunity to do an interview with, a great resource for web designers. You can read the interview on their website as well as find great articles on creating, maintaining, and growing your web design business.

Create Magazine Features Agency Fusion CEO

January 1st, 2008 - by Objective - Salt Lake City, Utah

Create Magazine, a publication dedicated to, you guessed it, creatives, recently asked our CEO Brett Derricott to author their Surf column, which appeared in the January/February 2008 issue for the Southwest region. The purpose of Surf is to identify and analyze great web design. They liked his piece so much they asked him to contribute another one! Keep your eyes peeled for his next Surf column in the May issue.

View the article here

Agency Fusion CEO Named ‘Forty Under 40’

January 1st, 2008 - by Objective - Salt Lake City, Utah

Each year, Utah Business Magazine recognizes 40 of the state’s most successful business men and women under the age of 40. This year, our 31-year-old CEO Brett Derricott was one of those featured individuals. But while Brett’s all business in the front, we know he’s still all party in the back. Kind of like a mullet.

View the Forty Under 40 article (PDF).