The Objective Blog

Keep up with what we're thinking, reading, and doing.

Mobile Marketing in the Recent Election

November 24th, 2008 - by Brett Derricott - Salt Lake City, Utah

Check out this interesting read covering the Obama campaign’s usage of mobile marketing techniques in the 2008 presidential election.

Photoshop in Real Life

November 18th, 2008 - by Brett Derricott - Salt Lake City, Utah

At Agency Fusion we love Photoshop so naturally we love this image which shows what Photoshop would look like if it were real, hands-on tools instead of software.

Viral is Viral

November 5th, 2008 - by Brett Derricott - Salt Lake City, Utah

Viral marketing has gone viral. It’s one of the things agencies are most excited about selling right now (social networking is another) and, as a result, we’re getting request after request for web development on “viral” projects. We’re also getting a lot of requests for advice on pulling off a successful viral campaign like our Make My Logo Bigger Cream video!

There are no guarantees of success when launching a viral campaign. If you understand the target audience well, you have a solid concept that will resonate with the audience, and you’re feeling optimistic that your campaign is going to spread like the flu, you’ll want to make sure your campaign’s success doesn’t get hampered by a technical issue.

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