The Objective Blog

Keep up with what we're thinking, reading, and doing.

Your Customers Can Advertise on Google Maps

August 17th, 2006 - by Brett Derricott - Salt Lake City, Utah

Google is continuing its effort to provide small businesses with new and affordable ways to advertise online. Google’s new Local Business Center now allows businesses to enter their information (basic company info) to be displayed on Google Maps when a user searches for that business or a product that business offers. Read the rest of this entry »

Gartner Report Includes Semantic Markup as Influential Technology

August 10th, 2006 - by Brett Derricott - Salt Lake City, Utah

A recently-released report from the Gartner research company lists technologies they believe will have the greatest impact on business over the next ten years. Among those technologies listed is the use of semantic markup “to reduce the costs and improve the quality of Web content management, information access, system interoperability, database integration and data quality.” Read the rest of this entry »

Update: Google and Yahoo Agree to Independent Audits

August 9th, 2006 - by Brett Derricott - Salt Lake City, Utah

As a follow up to my last post, Google and Yahoo have both agreed to an independent click fraud audit.

Read the full ZDNet article.

Group Formed to Combat Click Fraud

August 3rd, 2006 - by Brett Derricott - Salt Lake City, Utah

Microsoft, Google, Yahoo, and others have joined with The Interactive Advertising Bureau to form the Click Measurement Working Group. The group’s goal is to combine resources and information to help identify and reduce click fraud. It’s estimated that click fraud cost advertisers as much as $1 billion last year.

Click here to learn what click fraud is.

Read more about the Click Measurement Working Group here.