The Objective Blog

Keep up with what we're thinking, reading, and doing.

4 Challenges of Offshoring Your Web Development

November 29th, 2006 - by Brett Derricott - Salt Lake City, Utah

Today I had a conversation with a client in which he told me about his frustrations trying to get quality web development done overseas. The lure of ultra low-cost development is definitely powerful and I certainly read plenty of success stories in my business magazines.

So why isn’t it working for my client? Why hasn’t it worked when my company has tried it? I’m not certain I know all of the reasons, but I have a few ideas at this point.

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Google AdWords Announces New Features

November 21st, 2006 - by Brett Derricott - Salt Lake City, Utah

In my inbox this morning I found a message from Google announcing new features in their AdWords tool. The email is actually the first edition of a quarterly newsletter they’ve launched.

The list of features is pretty compelling. From my own use of AdWords over the past few years, I can say each of these features is a welcome addition.

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