The Objective Blog

Keep up with what we're thinking, reading, and doing.

10 Reasons Every Website Needs a CMS

March 13th, 2006 - by Brett Derricott - Salt Lake City, Utah

I think every website should have a Content Management System (CMS). Fortunately website owners are starting to think so too, but I still occasionally encounter a customer who doesn’t see the need or benefit of having a CMS.

Here are 10 reasons every website needs a Content Management System. Read the rest of this entry »

Proactive Account Management

March 6th, 2006 - by Brett Derricott - Salt Lake City, Utah

If you work in advertising or marketing you’re really in a service business. That’s pretty obvious. Your client comes to you with some money and says, “I want this thing done. Will you do it for me?” So they’re coming to you for a service. Actually, the client’s words are probably more like: “I need this thing done yesterday. Do it for me.”

The nature of the relationship between you and your client is such that you’re in a position to react. Your client expresses to you a need and you react to that need by delivering what they’ve requested. If you react by solving the problem or fulfilling the client’s request, then the service you provide will likely make your client happy.

This whole idea, though, is based upon one very important premise. Namely, that your client knows what they really need. Read the rest of this entry »

Microsoft to Steal Search Dominance from Google?

March 2nd, 2006 - by Brett Derricott - Salt Lake City, Utah

How could anyone possibly persuade users to abandon Google’s search engine? Reports put current market share for Google’s search at about 49%. Yahoo is hovering around 20% and MSN is in third place with about 10%.

Yahoo has ceded the victory to Google. At least that’s what Yahoo CFO Susan Decker told Bloomberg News as quoted below. Read the rest of this entry »