The Objective Blog

Keep up with what we're thinking, reading, and doing.

Excellent Mobile Marketing

November 18th, 2009 - by Brett Derricott - Salt Lake City, Utah

I love this mobile marketing campaign from Editoras, an online bookstore in Brazil! QR codes spread around the city allowed users to take a snapshot with their camera phones and view random messages about love or hate from Twitter.

A hard-copy book featuring the same QR codes on each page, sold-out in a short time. Viewers can flip through the book, take photos of the QR codes, and view new messages about love or hate.


Watch the video to learn more:

via Mobile Marketing Watch

Mobile Coupon Systems Gaining Traction

June 2nd, 2009 - by Brett Derricott - Salt Lake City, Utah

Mobile coupon redemption is something we’ve all been predicting would eventually go mainstream, but technical hurdles have kept that from happening so far. Getting the big brands on board is only going to help, though.

Unilever is doing a four-week mobile coupon pilot in New Jersey. Having read the details of their pilot, I’m not convinced it will work as well as it could. Shoppers will be required to visit a third-party site to find and send coupons to their mobile devices. I think that’s too much effort for most shoppers, but at least Unilever is trying.

Advertising in iPhone Game

May 13th, 2009 - by Brett Derricott - Salt Lake City, Utah

Marketers continue to look for ways to extend advertising onto mobile devices. As an example, Coke will be advertising in an upcoming version of the popular Baseball Superstars iPhone game. Read more.

Building a Mobile App?

May 5th, 2009 - by Brett Derricott - Salt Lake City, Utah

The iPhone App Store has the rest of the industry playing “me too.” If you’re building an app and can’t decide which platform(s) to target, check out Gizmodo’s overview of the major app stores.

It’s also worth learning about hybrid apps before you sign off on that device-native app.

Discovered: iPhone Video Recording Screen

April 14th, 2009 - by Brett Derricott - Salt Lake City, Utah

Apple’s next iPhone release is likely to include video recording capabilities. How do we know? Well, it’s not because Apple’s saying so. The guys at MacRumors have apparently discovered a way to tweak a configuration file for the Camera App so that its interface shows the new, not-yet-supported video features.