The Objective Blog

Keep up with what we're thinking, reading, and doing.

Video Podcasts Yield Ratings Results

January 19th, 2006 - by Brett Derricott - Salt Lake City, Utah

NBC is reporting a boost in ratings for “The Office,” one of 12 NBC shows available for download from iTunes to an iPod. While some experts are skeptical that the source of the boost is indeed the video downloads, other experts indicate that the young-adult audience, a major demographic for iTunes and the iPod, is much more responsive to on-demand entertainment and represents a new additive audience.

So what does this mean for the advertising world? It means many of the old assumptions and paradigms are on their way out. We’re using the example of TV but this concept applies to media in general. Read the rest of this entry »

Google Buys Radio Advertising Firm

January 17th, 2006 - by Brett Derricott - Salt Lake City, Utah

The BBC is reporting that Google has purchased dMarc Broadcasting for an estimated $102 million. Google is rapidly expanding from its dominant position in paid web searches to include more traditional advertising methods like radio and print. Existing Google advertisers will now be able to purchase radio spots through Google along with the web ads Google already offers through its AdWords program. Read the rest of this entry »

Microsoft Invests in Advertising Lab

January 13th, 2006 - by Brett Derricott - Salt Lake City, Utah

While it’s clearly known that Google and Yahoo are leading in the paid online advertising market, Microsoft is dedicating more money and more people to the task of catching up. Their new research center in Beijing will be called adCenter Incubation Lab, or just adLab. Microsoft’s team hopes to make advances in targeting advertising to improve accuracy in reaching desired prospects.