The Objective Blog

Keep up with what we're thinking, reading, and doing.

Make My Logo…Smaller?

May 20th, 2009 - by Brett Derricott - Salt Lake City, Utah

Don’t get too excited. We didn’t find your dream client although I’m sure the title of this post made you think so. What we did find, however, is a t-shirt from the typography shop that helps you mouth off to your clients.

In fact, we suggest wearing your new t-shirt while showing your clients our Make My Logo Bigger Cream video.

Let us know how that goes.

Advertising in iPhone Game

May 13th, 2009 - by Brett Derricott - Salt Lake City, Utah

Marketers continue to look for ways to extend advertising onto mobile devices. As an example, Coke will be advertising in an upcoming version of the popular Baseball Superstars iPhone game. Read more.

Google Announces Sitelinks Update

May 11th, 2009 - by Brett Derricott - Salt Lake City, Utah

The Google Webmaster blog recently featured a post announcing an update to their sitelink feature. If you’re not yet familiar with sitelinks, they’re the links shown below a search engine result (usually the first one) like this:

Read the rest of this entry »

Agency Fusion Wins Best of State 2009

May 8th, 2009 - by Objective - Salt Lake City, Utah

We do a lot of behind-the-scenes work for our clients. Sometimes we’re literally invisible, working in the background to help out an agency. And sometimes it’s just the fact that the stuff we do, such as programming and database design, is all “under the hood.”

We love what we do, though, and that’s what drives us to keep doing it. Having said that, we need to come clean and tell you that a little recognition here and there doesn’t hurt though!

So, we’re very excited to announce that Agency Fusion has been awarded Best of State for Web Development for the second consecutive year!

Great team, great clients, and a shiny little medal…we’re pretty happy around here!

CEO Speaks at ECI Ad Fed Event

May 8th, 2009 - by Objective - Salt Lake City, Utah

Our CEO, Brett Derricott, spent a couple of days last week chasing connections at the airport and driving through Indiana to present to the East Central Indiana Ad Federation. The hour-long presentation covered topics such as the mobile web and viral websites.

Ad Federations or other groups interested in booking Derricott as a speaker can request additional information by submitting our online contact form.