The Objective Blog

Keep up with what we're thinking, reading, and doing.

The Truth About Creative Directors

August 26th, 2009 - by Brett Derricott - Salt Lake City, Utah

creative-director

via Lunchbreath’s Flickr photostream

Kill Comic Sans

August 4th, 2009 - by Brett Derricott - Salt Lake City, Utah

Tired of Comic Sans? Take your frustration out on our new Kill Comic Sans page.

The Twitter Hype

July 31st, 2009 - by Brett Derricott - Salt Lake City, Utah

You might love Twitter and think it’s the greatest tool ever created. I’ve certainly met plenty of people who do. I’m not anti-Twitter, per se, but I probably only love it about 10% as much as the average Twitter user (AKA Twitterer).

Do I use Twitter? Yes, a little bit. I think it does have some value. But I don’t buy into the whole “Twitter is changing the world” thing, which explains why I enjoyed this graphic so much.

Sorry if you hate it.

Twitter Reality Graphic

What do you think? Is the graphic understating the value of Twitter and the revolution that is taking place? Am I lame and stupid for not being a Twitter fanboy? Post a comment and let me know.

via swissmiss

Your Inbox Controls You

July 7th, 2009 - by Brett Derricott - Salt Lake City, Utah

I’ve got to hand it to Bart: work has been a bit more enjoyable this week thanks to him. After a number of conversations about improving our productivity, my coworker challenged me to turn off automatic send/receive in my email client.

For a second I thought he was asking me to stop breathing. This is what went through my panic-stricken mind:

Wait…you’re suggesting I intentionally cripple my email client to prevent it from automatically retrieving new messages every two minutes? That’s a terrible idea! How will I know who demands my attention right this very minute?

Oh…wait a second…

I see where you’re going with this.

Read the rest of this entry »

New Tweak CMS Website

June 4th, 2009 - by Brett Derricott - Salt Lake City, Utah

We’ve redesigned and rewritten the Tweak CMS website and would love your feedback! The new site has less overall content and features smaller, more concise blurbs about the system. Hopefully this makes the site easier to quickly scan and helps get the important features across without a lot of reading.

View the new site now and let us know what you think!