The Objective Blog

Rant: Is it Cingular or AT&T?

This has nothing to do with advertising and technology other than stemming from another blog post of mine about the new iPhone and its affect on the Web, but I'v

Ten Buzzwords and What They Mean

Admit it. You've used a buzzword in a conversation without really knowing what it means. Or someone else used one and you just played along as if you knew exactl

Holy Photoshop!

I stumbled upon this incredible Photoshop image created by Bert Monroy. After some 2000 hours and 15,000 Photoshop layers, he created this incredibly realistic i

Great Article on Importance of Writing

The "A List Apart" website has a new article which suggests that writing is an important skill for effective design. I'm not a designer so I can't say this is tr

The Long Tail

Although I've been hearing about and occasionally seeing references to a concept called "The Long Tail," I hadn't given it much attention until a friend brought

The Read-it-Online Generation

I've had several opportunities lately to work with clients in industries that are fairly old-fashioned with respect to their view of customers. Their comments an

All Websites are Not Created Equally

At Agency Fusion we occasionally learn that a potential client has chosen to use another vendor purely because the price is lower. Naturally we'd love to win 100

Microsoft Invests in Advertising Lab

While it's clearly known that Google and Yahoo are leading in the paid online advertising market, Microsoft is dedicating more money and more people to the task

Survey Reveals Top Website Annoyances

Most website owners talk about driving more traffic to their site. A recent survey by market information company Taylor Nelson Sofres illustrates that maybe we s

Microsoft to Release Design Software

Microsoft is now marketing a suite of design applications created to bridge the gap between designers and developers. We're betting designers are going to stay w