The Objective Blog

Keep up with what we're thinking, reading, and doing.

Interactive Agencies

March 20th, 2008 - by Brett Derricott - Salt Lake City, Utah

I just read an interesting article on the Advertising Age website. The author, Phil Johnson, talks about the trend toward agencies wanting to incorporate more interactive capabilities and provides some insights from his own efforts.

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Mobile Web Continues Expansion

January 30th, 2008 - by Brett Derricott - Salt Lake City, Utah

YouTube, the popular video sharing site, just announced a mobile version of the site. m.youtube.com is geared toward 3G phones capable of streaming video so it looks like that rules out my Blackberry (according to the R/WW site) but the fact that YouTube has gone mobile is another indication of the trend toward mobile computing.

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3 Reasons Apple’s New iPhone Promotes Better Markup

January 9th, 2007 - by Brett Derricott - Salt Lake City, Utah

I have to say I’m completely in love with the Apple iPhone Steve Jobs just announced. I’m sorely regretting my decision to sign a new contract with Verizon Wireless last fall because it means I face a stiff cancellation fee if I want an iPhone (currently only available through Apple’s partnership with Cingular).

Other than the relationship with Cingular (see my rant on the Cingular/AT&T confusion), the iPhone seems perfect. Jobs made some pretty big claims about how the iPhone is as revolutionary as the original Macintosh and the iPod. I’m inclined to believe him.

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The Web is Enormous; Enter Vertical Search

September 29th, 2006 - by Brett Derricott - Salt Lake City, Utah

Can you believe how big the Web has become? Some estimates put the number of web pages at 200 billion. Finding the right information, as I’ve discussed before, is only going to become harder as the information continues to pile up. Vertical search engines are one new way of addressing this information bloat. Read the rest of this entry »

What About Other Languages?

May 30th, 2006 - by Brett Derricott - Salt Lake City, Utah

At Agency Fusion we’ve been thinking and talking a lot lately about creating multilingual websites. I think you’d agree the world is quickly getting smaller as communication and e-commerce technologies make it possible for even tiny companies to have customers scattered across the globe. Read the rest of this entry »