Google Earth Incorporates Advertising

Google Earth is now featuring small text-based ads within the Google Earth interface. This is another excellent example of contextual advertising, or showing ads
May 24, 2006 May 24, 2006

Great Article on Importance of Writing

The "A List Apart" website has a new article which suggests that writing is an important skill for effective design. I'm not a designer so I can't say this is tr
May 17, 2006 May 17, 2006

The Long Tail

Although I've been hearing about and occasionally seeing references to a concept called "The Long Tail," I hadn't given it much attention until a friend brought
May 08, 2006 May 08, 2006

Survey Says: First Three Pages Matter Most

A survey by Jupiter Research and iProspect reports that most users give up on a search after the first 3 pages. Additionally, many of the users surveyed said the
April 17, 2006 April 17, 2006

Google Calendar is Now Available

Google's much anticipated calendar program is now available (although still in Beta). As you might expect, Google Calendar is free, fast, and well integrated int
April 13, 2006 April 13, 2006

A Tool You Must Use

The larger the pile of information on the Internet, the harder it is to find what you want. If you need some information, chances are you Google to find it. Wha
April 05, 2006 April 05, 2006

10 Reasons Every Website Needs a CMS

I think every website should have a Content Management System (CMS). Fortunately website owners are starting to think so too, but I still occasionally encounter
March 14, 2006 March 14, 2006

Proactive Account Management

If you work in advertising or marketing you're really in a service business. That's pretty obvious. Your client comes to you with some money and says, "I want th
March 06, 2006 March 06, 2006

Microsoft to Steal Search Dominance from Google?

How could anyone possibly persuade users to abandon Google's search engine? Reports put current market share for Google's search at about 49%. Yahoo is hovering
March 02, 2006 March 02, 2006