The Objective Blog

Ready? Set? Deploy?

Introduction The big day has finally come. After months of planning meetings, design iterations, and development efforts, your web application is ready for laun

The Database Dilemma: Part 2

If you missed it, in Part 1 we glossed over some of the benefits and limitations associated with the two prevailing database paradigms, relational and non-relati

The Database Dilemma: Part 1

One of the many things we love about the software world is how frequently new frameworks, languages, or tools will swoop into the scene and offer up new approach

Websites vs Web-Based Software

Are any of the following true for you? You're about to hire someone to help you with a web project of some kind. You work for a company with an online pres

MVP is a Relative Term

We talk to a lot of potential clients who have heard or read about the concept of a Minimum Viable Product (MVP). Thanks to the lean startup methodology, startin

Startup Guide: Are you choosing the right tech stack?

You've got a potential client that wants to build The Next Big Thing™. Or maybe it's your Big Idea and you're hiring the development firm down the street to buil

Building Without an Architect

You wouldn't build a home without first hiring an architect. If you wouldn't build a home without an architect, you're doubly unlikely to build a commercial offi

The Problem with Google Chrome

By now you may have heard that Google has released its own web browser called "Chrome." While more competition in a market is usually a good thing for consumers,

Google Announces Payment Service

Google Checkout is now live. The service is something of a PayPal competitor but depending on whose analysis you read it may or may not directly compete. From wh

Google Calendar is Now Available

Google's much anticipated calendar program is now available (although still in Beta). As you might expect, Google Calendar is free, fast, and well integrated int