The Objective Blog

Don't Waste Your Money on a Website

Jane has an idea. Jane will talk to her friends and family, and everybody will tell her how much they love her idea. Everybody except for Uncle Brian. Uncle B

A Brief Typography Primer

History This month’s internal training was a crash course in the basics of typography. The history goes back several hundred years. Although Gutenberg is often

Logos in Your Email Signature

Last December I wrote a short post begging people to stop putting images in their email signatures. Commenters were pretty divided as to whether or not they agre

Your Process Is Important, But It Isn't Everything

We're fans of processes. It's nice to have a consistent, standard way of doing things. A tight process can increase efficiency, reduce misunderstandings, and res

Ditch the Logos in Your Email Signature. Please.

It's good to expose people to your brand as often as possible. I get that. But I don't get why people think it's OK to attach their logo to every email they send

Why We Want to Know Your Budget

Anyone know a home builder who will give me a firm price for a home, based on the following specifications? Probably between 4-6 rooms A kitchen One or t

We're Getting Ripped Off

You're so glad the days of dial-up Internet access are a thing of the past, right? We're all happily using broadband and surfing the 'net with super-speed connec

Agency Smackdown: Speak Your Mind

Ever get annoyed by that designer you have to work with? Ever think that developer is a bit too know-it-all? What about that new intern who is absolutely useless

Distractions

If you read my recent post entitled Your Inbox Controls You, you'll be interested in this humorous spoof on Maslow's hierarchy of needs. It's called The Hierarc

Google Maps + Hasbro = Worldwide Monopoly Game

Google and Hasbro have teamed up to create an online game called Monopoly City Streets. With the popularity of both Google Maps and the Monopoly game, it isn't h