The Objective Blog

Ready? Set? Deploy?

Introduction The big day has finally come. After months of planning meetings, design iterations, and development efforts, your web application is ready for laun

The Database Dilemma: Part 2

If you missed it, in Part 1 we glossed over some of the benefits and limitations associated with the two prevailing database paradigms, relational and non-relati

The Database Dilemma: Part 1

One of the many things we love about the software world is how frequently new frameworks, languages, or tools will swoop into the scene and offer up new approach

Websites vs Web-Based Software

Are any of the following true for you? You're about to hire someone to help you with a web project of some kind. You work for a company with an online pres

Accurate vs Expensive

For over 15 years now we've been taking people's ideas and turning them into reality. Designing and developing so many products has given us the opportunity to l

MVP is a Relative Term

We talk to a lot of potential clients who have heard or read about the concept of a Minimum Viable Product (MVP). Thanks to the lean startup methodology, startin

The Radar: January 3, 2018

Investing in AI What every business should know before investing in artificial intelligence. Full article Strange Tech Stories The 9 strangest tech stories o

The Radar: December 28, 2017

Rounding Errors Tips on avoiding rounding errors in responsive design. Full article Realtime API Solution An open source library that helps turn rest APIs in

The Radar: December 21, 2017

Work Smaller An argument for smaller, more granular tasks and goals. Full article Machine Learning 101 Learn the basics of machine learning. Full article C

The Radar: December 14, 2017

Programming Biases 5 cognitive biases you should be aware of while programming. Full article The Angular Breakup Letter While Angular has gained popularity a