Our process is under constant attack. By us. We're never quite satisfied with "good enough" so we're constantly rethinking, retooling, and re-whatevering our process in the pursuit of finding the most efficient, streamlined way of taking an idea and turning it into living product.
Although this is a project’s most critical step, many clients are tempted to hastily check-off the planning task. We’re committed to creating amazing things and that requires a clear plan with a shared understanding of what success will look like. The better this plan, the better everything goes in future steps.
Some of the things that might happen in this phase
- Discovery meetings
- Ask a lot of questions
- Research
- Run analytics
- Brainstorm
- Develop strategy
- Interviews
- Competitive analysis
- Conceptual possibilities
Proper planning gives us the clarity we need in order to move forward. In the Create, step we make things and we make things happen. We turn concepts into designs and diagrams into code. Our craftsmanship and our love of quality becomes tangible in this step as we deliver your design, collateral, code, or app.
Creative
- Thumbnails, mocks-ups, & comps
- 2-3 selected concepts/directions
- Revisions & refinements
- Expand & fine tune
- Apply final design to final mediums
- Production-ready files (print & digital)
Technology
- Build backend data structures
- Build backend system
- Scaffold frontend
- Implement designs into front end
- Test all the way
- Fix bugs
- Fun quality assurance test and iterate
- Set up server environment
- Set up deployment process
- Deploy to production
We’re interested in more than just putting our creation into your hands. We want to measure against that definition of success we co-authored in the Plan step. We’ll work with you to track, optimize, and suggest future enhancements based on the data collected in this step.
Technology
- Fix bugs
- Establish server envirnoment
- Iterate
Creative
- Fine tune
- Ongoing creative development