The Project

"We want to be the Internet's vacation matchmaker." So said a JetBlue executive when he approached Objective with an idea for a new vacation destination search engine. From that simple start, we created a name and brand identity, then designed and built the travel search engine from the ground up. The system integrates with airline reservation systems for pricing and uses proprietary matching algorithms to intelligently recommend destinations that fit travelers’ interests and budgets.


  • Strategy
  • Brand Development
  • Web Design
  • Web Development
  • AWS Cloud Consulting

Naming Exploration

  • Junket
  • Voyage
  • TrekMate
  • Travel Dish
  • Tripify
  • Vacation Station
  • Vacationator
  • Line Up
  • Vacation Line Up
  • Jaunt-o-matic
  • JauntBot
  • VayKay
  • Oracle
  • Vacationation
  • Globe-trot-bot
  • Tran-send
  • Trip Mixer
  • Expert
  • Guru
  • Jauntify

Icon Design

The set of icons that were designed

It started as an idea. A well-defined concept. We gave it a name, developed a visual identity, built a responsive interface and crafted a complex set of search algorithms. All to help vacationers meet their next favorite destination. Simple.

A screenshot of the final homepage design


This project required the use of the LAMP stack (Linux, Apache, MySQL, PHP). To speed development and ensure consistency we leveraged the CakePHP framework. We're especially proud of the complex matching algorithm we developed which efficiently and quickly suggests matches based on the traveler's preferences.


  • HTML5
  • CSS 3
  • jQuery
  • PHP
  • AWS Cloud Computing
  • GIT Version Control
  • MySQL