The Project

Barebones hired Objective to evolve their visual brand identity, clarify the brand's position in the market, and develop collateral worthy of a top-tier, outdoor gear brand.

We positioned the brand as a classic camping experience. Restoring the magic of the golden days of camping with the convenience of current design. This is Barebones Outdoor.


  • Strategy
  • Branding
  • Print Design
  • Packaging Design
  • Booth/Event Design

Logo Exploration

Catalog Design

"We made a big splash at Outdoor Retailer. People constantly admire and compliment our print materials, and the overall visual appeal to our branding."

– Mindy Burton, Communications Director

Outdoor Retailer Booth Design